A typical electric motor's average lifespan ranges anywhere between 15 to 20 years depending on the quality of raw material and manufacturing process. The operational cost of a motor is around 95% of the total life cycle cost. With a steadily increasing installed base of electric motors, our nation has a tremendous opportunity to save energy.

The purpose of energy efficiency labelling is to overcome the lack of awareness and also help end users in selecting from a range of energy-efficient products. While the developed world has kept pace with energy efficiency measures, the developing countries have been slower in implementing them for electric motors.